
What Are SMART Goals in Learning Design?
SMART goals are a framework for writing clear, intentional course goals that guide learning outcomes and assessment. The acronym stands for:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Originally developed for business and project management, SMART goals are widely used in instructional design to help course creators define a clear learning destination — so learners know where they’re headed, and you know when they’ve arrived.
Design with Purpose and Clarity
When you start with fuzzy or vague course goals, everything downstream (lessons, content, assessments) risks falling out of alignment. SMART goals help you:
- Communicate your course’s purpose with clarity.
- Set realistic expectations for your learners.
- Guide the development of aligned learning objectives.
- Support learner motivation through transparency and structure.
In inclusive course design, SMART goals reduce ambiguity and make learning expectations more accessible to neurodivergent, multilingual, and first-gen learners.
